Direct selling

We can talk about the direct sale when a product or a service is demonstrated or shown directly to the end user. This direct contact with customers is especially suitable for tangible products (vacuum cleaners, blenders, bedclothes, mattresses, kitchenware, etc.), where the quality highly exceeds the quality of seemingly similar products from the same segment. Titanium Extra Quality kitchenware manufactured by the Top Moravia company is a typical example. At first sight we can see the usual black kitchenware similar to many others offered in the standard shopping network. Prices of standard or in series made kitchenware range between CZK 600 – 2000 in department stores; however, price of the Titanium Extra Quality kitchenware can reach CZK 7000. It is obvious that such expensive kitchenware would not be marketable in a standard shopping network. Furthermore, nobody can see its advantages for cooking, savings and health benefits by merely look at the goods on a shelf. Direct contact with a customer is necessary; this way they can discover and verify the above mentioned facts. Theoretical explanation and answering all questions constitutes an inseparable part of the direct sale, as well practical demonstration (e.g. preparing some meals). Of course, even the most eager shop assistant cannot cook a Sunday lunch and a dessert for their customer in the shop, and give them detailed instructions regarding the cleaning and maintenance on the top of it.

The companies, which have decided to offer above standard quality products, often choose direct sale.

Titanium Extra Quality kitchenware is our flagship and promoting events are the only way to introduce them and their outstanding qualities to visitors.

All age groups are very interested in our promoting events.

Our customers often want to take the presented products home right from the promoting event.

We strictly insist that all our sales representatives, who deal with these kind of presentations, have a high ethical code to maintain the long-term perspective of the direct sale.